Tech commercialization

  • Bridging scientific breakthroughs to everyday benefits
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Overview

Translate complex technological innovations into a language of benefits and applications understandable to the average user.

The goal was to find a balance between emphasizing the revolutionary nature of the solutions and providing assurance of their safety and practicality.

 

Main objectives

❋ Conducting market research for innovative technologies in the areas of MedTech, brain-computer interfaces, and AI

❋ Developing communication strategies for complex technological solutions, tailored to non-technical audiences

❋ Identifying potential markets for new technologies, taking into account consumer needs and readiness

❋ Creating accessible narratives for advanced technological concepts, facilitating understanding and acceptance among a wide range of audiences

 

Effect

I succeeded in creating communication strategies that effectively presented advanced technologies as useful and user-friendly solutions, thereby increasing their market potential and social acceptance.

The key challenge was transforming technical aspects into comprehensible and attractive messages that could reach a wide audience, from investors to potential end-users.

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