Sexy Solar Punk

Overview

In 2018, I discovered Solar Punk and immediately felled in love in this concept.

It offered a refreshingly positive and playful vision of our future relationship with technology, a stark contrast to prevailing dystopian narratives.

At that time, resources on Solar Punk were scarce, and the available visuals were often of low quality and lacked engagement.

I recall my shock upon seeing a post suggesting Solar Punk clothing that looked as if it had been borrowed from a hobbit’s wardrobe.

Given my strong focus on quality and visuals, which I believe express self quality and respect for the viewer, I decided to take action. At the Internet Age Media conference, I boldly introduced a new visual language for Solar Punk.

Main objectives

Create a neutral and diverse visual language:

❋ Develop a concept akin to water, reflecting diverse perspectives

❋ Ensure high-quality and engaging visuals

❋ Appeal to a wide audience through neutrality and diversity

Foster collaborative creation:

❋ Establish an open project framework

❋ Invite other artists to suggest changes and upgrades

❋ Encourage continuous improvement and evolution of the concept

Engage younger generations:

❋ Design a set of stickers for Instagram stories

❋ Allow users to incorporate Solar Punk future artifacts into present-day landscapes

❋ Familiarize younger audiences with the Solar Punk concept through interactive social media elements

Ensure accessibility and impact:

❋ Make the visual language accessible across different platforms

❋ Focus on social media integration for wider reach

Main reflection

However, this project led me to an important reflection on our vision of the future. While Solar Punk is inherently positive, it’s primarily driven by technology.

I believe that technology should not be the leading voice when imagining where we want to go as a society in the coming decades. Instead, we should focus on human values, community, and regenerative solutions, which in most of cases are not technological at all.